Steve Crandall
Steve Crandall is the founder of FBM, the BMX brand he started as an inside joke and an art project that turned into a bike company. Today he runs RadShare, a grassroots nonprofit out of Richmond, Virginia that gets kids on bikes and keeps their heads safe.
How Steve Crandall Built an Entire World Out of a BMX Bike
This one is personal for me. Crandall is one of the people who taught me that BMX was never just about the bike. It was about building your own thing, making zines, making art, and pulling people together when no one was going to invite you in.
We get into starting FBM as an outsider looking in, why the best stuff he ever made happened with a group of friends and not alone, the ripple effect of getting one kid stoked, and why something you can hold in your hands still beats anything that gets a second of your attention online. We also talk about bike events as art projects, what RadShare is really trying to do, and what it looks like to keep making your own fun thirty years in.
Go give Crandall some love and check out RadShare. They sell coffee to fund the whole thing, so go grab a bag.